Geoff Hinchcliffe is an academic and designer/media-artist in the Faculty of Arts & Design at the University of Canberra. He has worked as a commercial graphic designer in print publication, web/interactive media, and broadcast graphics. He is currently completing a PhD in Communication focusing on the creative and aesthetic dimensions of the computer interface. His experimental design work parallels his theoretical research, exploring poetic modes of interface communication. His most recent applied design work involves the development of custom web-based systems for retail and service organisations. His refereed papers have been published in proceedings for Cumulus 38ºSouth, the International Symposium of Electronic Art, Designs on eLearning and the ACUADS national conference.