Interested in applying technology to science and social aspects of botanical and biodiversity information management. Particularly interested in creating, sourcing, documenting, delivering and linking authoritative information on Australian plants, their identification their history, their social impact, their occurrence and distribution. We were among the first websites in Australia, providing free and open access to data from the beginning. Our information management is based on open access, collaboration shared resources and community and industry data standards, following the principles of web 2.0 and Gov 2.0.