In the 1990s there was much talk about the promise of single-source publishing: write once, output to many media (web, print etc). A decade later, can we really do that? Businesses are still wedded to the document model (Word, Excel) with all the problems of documents running around uncontrolled in the wild. Google docs is a tantalising possibility but so limited in delivery… Surely we all want to write/create once and then publish to PDF (consistent with our corporate branding) as well as web, email, Twitter feed and RSS.

I wanna build this…